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  • Writer's pictureSurefire Media

Adaptation and change

There's no doubt about it, 2020 is proving to be a year of adaptation and change for many businesses, Surefire Media is no exception.

As our ability to send video crews out in the field and keep our post-production teams busy, our capacity for delivering super-dooper media assets has been impacted. We've had to hold back on some projects (a real blow) and we're thinking more strategically about how to best service our clients over the next few months. With lockdown and social distancing measures in place, we've moved to a temporary 'home-office' situation. We've been making more use of online production management tools, and we're getting pretty good at staging meetings on Cisco Webex, Hangouts and Zoom. These virtual catch-ups (complete with occasional appearances of cats, dogs, kids and one rare sighting of a collaborator in PJ's) are keeping us busy and there's a growing sense we'll all make it to brighter times ahead. James has also dived headlong into spending more time at his painting easel - one positive outcome keeping his creative blood pumping. We will be launching a new sister website to Surefire Media soon - an online gallery of paintings and arty objects. Watch this space...

While so many businesses have been impacted in recent weeks, there are signs of positivity... more music, more catching up on great TV series, more home cooking... and more art-making. In these crazy times, that's gotta be a good thing.

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