The Australian Financial Review Business Summit is recognised as the foremost independent gathering of business leaders in Australia - curated, moderated and covered in depth by The Australian Financial Review's most respected journalists.
In March 2020, for the second year running, Surefire was commissioned to design and produce the event audiovisual media assets (AV), including opening titles, motion graphics, and voice announcements - essentially all the AV media that made the AFR Business Summit event the most successful to date.
Against the wild backdrop of the rapidly evolving Covid-19 pandemic, and world markets entering bear territory, it was hard to imagine a more dramatic backdrop for the AFR Business Summit.
All eyes were on the Prime Minister, the Opposition Leader, and various business leaders and experts to hear their views and opinions at such a critical time. And Surefire came through, supplying up to date AV backdrops for their speeches and panel discussions.
Utilising a huge wall of individual screens and video projection mapping techniques, the event set new benchmarks in bringing together a complex matrix of multiple media streams into one seamless live-event experience.
Designing event AV media can be a challenge at the best of times.
On this occasion, the challenges of keeping up with such dramatic news headlines did bring a cold sweat to the brows of our team... rest assured, we promise it wasn't Covid-19!